Once upon a time … a seasoned citrus grower married an interior decorator and thus Go Natural Paint was born in 2002 as a solution to protecting trees from summer sunburn, winter sunscald, insects and diseases while at the same time avoiding the visual distraction that white tree trunks create in a landscape. After the completion of one particular and quite extensive landscaping project, the couple were disappointed that the white tree trunks stood out like “sore white thumbs” and distracted from the new landscaping and architecture. It was then that they decided to create a more natural-looking solution. After several failed attempts of adding liquid dyes to regular white latex paint, due to peeling and chipping just like white paint, the owners teamed up with Frazee chemical lab in California and the University of Arizona to develop Go Natural Paint. Go Natural Paint has been protecting trees and enhancing the natural beauty of landscapes for over 20 years and looks forward to being a part of your beautiful vision.